Talk about pulling at your heartstings. Last night I came across an article from the New York Times that you can read HERE that involves Google's interesting (and effective) pitch to advertise the Chrome browser. One specific commercial features a father creating a virtual scrapbook of his daughter Sophie using the Chrome tools. While it may seem pathetic, this ad really got to me. It's brilliant. Every aspect of it - the images, the text, the toddler chimes, the pace - comes together to produce an ad that I would consider true ART.
If you haven't seen this ad on TV or on the internet, I suggest you do so. It might just change the way you view the world of commerce. The content and purpose of the ad (to persuade you to use Chrome) wasn't what stood out at all. In fact, half way through I'm pretty sure I forgot what I was watching. The style and arrangement was very cinematic, almost akin to that flow-of-consciencness style present in The Social Network. Please check this out if you have a free second. I also have posted below another ad from 2009 with a similar feel.
"Dear Sophie"
"Parisian Love"
