Talk about pulling at your heartstings. Last night I came across an article from the New York Times that you can read HERE that involves Google's interesting (and effective) pitch to advertise the Chrome browser. One specific commercial features a father creating a virtual scrapbook of his daughter Sophie using the Chrome tools. While it may seem pathetic, this ad really got to me. It's brilliant. Every aspect of it - the images, the text, the toddler chimes, the pace - comes together to produce an ad that I would consider true ART.
If you haven't seen this ad on TV or on the internet, I suggest you do so. It might just change the way you view the world of commerce. The content and purpose of the ad (to persuade you to use Chrome) wasn't what stood out at all. In fact, half way through I'm pretty sure I forgot what I was watching. The style and arrangement was very cinematic, almost akin to that flow-of-consciencness style present in The Social Network. Please check this out if you have a free second. I also have posted below another ad from 2009 with a similar feel.
"Dear Sophie"
"Parisian Love"
I am surprised that you didn't include any information for the "It gets better" campaign. I saw that advertisement just a few hours ago-- and I must say, it is a very memorable minute long clip. Google knows what they are doing, and (as you probably have figured out), I like what they (and how they do it) a lot. Most of the webtools that I use are Google owned and operated. Should I trust them with so much of my information? Only time will tell.
ReplyDeleteAlso, that first commercial (Dear Sophie) made me feel like a bad father. The wife and I talked about starting a blog for Frankie when she was born. We still might-- it is just soooo time consuming. "Sorry, can't take care of the baby right now. I am writing a blog entry that she will read in 10 years".